FoyerFlo: How It All Began (and Why You’ll Never Miss a Call Again).”

August 28, 2025•5 min read

Every September, I feel that same quiet shift. The children head back to school, the mornings turn cooler, and the rush of the new season begins.

For many small businesses, especially women-led ones, this season brings both excitement and pressure. Enquiries increase, customers want quick answers, and Christmas is already on the horizon. It can feel like everything speeds up all at once.

And in the middle of all that activity, it’s often the phone that causes the most stress.

A new season, a fresh start — September is the perfect time to reset both home and business

The Moment It Clicked

Running Linen & Letters taught me what it really means to juggle everything as a business owner. For years, I wore all the hats: designing products, managing orders, supporting customers, running accounts, and leading a small team.

There came a point when I knew I couldn’t keep doing everything myself. I began streamlining the way I worked, introducing automations to replace repetitive admin and moving more of my team management online. Over time, those changes gave me more breathing space and helped the business run more smoothly.

But my true lightbulb moment came when my husband asked one evening if I’d checked my answerphone. There were half a dozen messages waiting — all calls I had missed. The truth was, I had become reluctant to answer the phone because so many calls were spam. In the process, I was missing genuine enquiries too.

That was a wake-up call. I realised how easily opportunities were slipping through the cracks, and I knew I needed an alternative. When I discovered how far missed call management and AI technology had come — making it possible not just to capture calls but to respond instantly and professionally — I knew this was the answer.

That was the push that turned an idea into something real: FoyerFlo.

A woman at home office desk with phone ringing beside her, looking torn between tasks, autumn light in the room.

The Hidden Cost of Missed Calls

It’s tempting to think a missed call is no big deal. But for service-based businesses, every call could mean revenue, a booking, or a new client relationship.

A wellness consultation worth £150–£300
A therapy or clinic appointment worth £80–£200.
A coaching discovery call that could lead to a programme worth £500+.

Multiply that by even five or six missed calls a month, and the losses add up quickly.

The cost isn’t only financial. Clients today rarely leave voicemails. If you don’t answer, they move on. For the business owner, the stress of chasing calls and catching up after hours only makes things worse.

Flat lay of smartphone on a linen-covered table with missed call notifications, alongside a diary and a coffee cup

Introducing FoyerFlo

FoyerFlo was created to be the front desk every small business wishes they had — available, professional, and consistent, without the cost of hiring extra staff.

Here’s what our AI-powered receptionist does:

Answers calls instantly, so no enquiry slips away.
Books appointments directly into your calendar.
Sends polite follow-ups by text or WhatsApp.
Keeps your business looking polished and professional, every time.

It’s like having a receptionist who never takes a break, never misses a call, and helps your clients feel looked after from the very first hello.

Modern feminine desk with laptop, coffee, and linen table covering, styled with neutral calm tones.

Why Launch an Autumn Pilot

I chose autumn for a reason. This is the busiest season for many service-based professionals. Clinics see an increase in clients booking end-of-year treatments. Wellness practitioners notice a rise in people wanting to reset before Christmas. Coaches and consultants often find demand building as business owners prepare for a strong start to the new year.

Enquiries spike, diaries fill quickly, and the pressure to stay on top of every call and message only intensifies.

That’s why I’m opening the Autumn Pilot Programme.

A small group of women-led businesses will be invited to take part in the FoyerFlo Autumn Pilot Programme, running from September through November. Each accepted business will receive a one-month trial of the FoyerFlo AI receptionist service, completely free of charge, during this time.

In return, I’ll ask for feedback and honest conversations about your experience.

This isn’t just about testing technology. It’s about creating a service that genuinely supports women in business, shaped by real needs and real voices.

Small group of women chatting over coffee at a table, notebooks open, natural autumn light.

Who the Pilot Is For

The pilot is perfect if you are:

An aesthetic clinic owner managing a busy appointment book.
A wellness practitioner, therapist, or coach balancing client sessions.
A consultant or business coach who needs to stay professional while focusing on clients.
A boutique studio owner receiving regular high-value enquiries.

If you’re based in the UK, run a service business, and know the frustration of juggling calls with everything else you do, I’d love to welcome you.

Why Join Now

Joining the autumn pilot means:

Protecting your busiest season by never missing a call.
Saving hours each week on admin and call-backs.
Offering clients a smooth, professional experience from first contact.
Helping shape a service designed especially for women-led businesses.

And because it’s free, the only investment is your feedback.

Businesswoman smiling as she is looking at her phone whilst relaxing sitting having a coffee

From Homes to Businesses

With Linen & Letters, my focus has always been on creating spaces of calm and beauty at home. FoyerFlo is about extending that same philosophy into business life.

Because your business deserves to feel as cared for as your home.